Ponce City Market Fashion Week
Event Production to Social Content
“Curating a sustainable fashion event from concept to camera—delivering PCM's highest-engaged social content to date.”
The Challenge
Ponce City Market wanted to host a sustainable fashion showcase inside Citizen Supply, but needed end-to-end creative direction—from event planning to post-production content that would extend the event's impact digitally.
My Approach
I approached this as a complete storytelling project: plan the event experience, capture it cinematically, then translate it into social content that drove engagement. I designed every detail—seating arrangements, music curation, narration flow, guest pathing—to create both a memorable in-person experience and highly visual content moments.
The Execution
Event Planning
Designed seating layout, curated music, scripted narration, planned guest flow for optimal experience
Content Production
Directed photography and videography during the event, capturing key moments and brand storytelling angles
Post-Production
Edited photos and video in Adobe Premiere Pro with pacing optimized for social media
Social Strategy
Delivered final content formatted for Instagram, resulting in highest engagement posts to date
Proof It Worked
The Results
Highest-engaged social content in Ponce City Market's history, seamless event execution, and a portfolio of visual assets that continue to showcase their commitment to sustainable fashion.