Aysegul Ikna
Sustainable Fashion Meets Digital Commerce
“Building a high-fashion digital home that turned Instagram followers into customers and boosted engagement by 150%.”
The Challenge
Aysegul Ikna, a sustainable high-fashion designer, had a powerful brand story and loyal following—but no cohesive digital presence to convert interest into sales. She needed a digital shop that reflected her elevated aesthetic while integrating seamlessly with Instagram, where her audience lived.
My Approach
I treated this as a complete brand transformation, not just a website build. Starting with visual identity refinement—logo rework, color palettes, feed curation—I created a cohesive brand system. Then I built her digital shop with Square integration and Meta Commerce connectivity so customers could shop directly from Instagram. Every touchpoint, from purchase confirmation emails to bio optimization, was designed to feel premium yet accessible.
The Execution
Brand Identity
Refreshed logo, designed Instagram highlights, optimized bio, curated cleaner feed aesthetic
Web Development
Built e-commerce site with custom visuals and typography that matched her sustainable luxury positioning
Technical Integration
Integrated Square payment system and connected Meta Commerce for Instagram shopping
Email Design
Created beautiful automated purchase confirmation emails that reinforced brand quality
Social Strategy
Reworked social media presence for consistency and higher engagement
Proof It Worked
The Results
150% social engagement increase, 10% monthly revenue growth without paid promotion, and 10K+ monthly site visitors. Her digital presence now matches the caliber of her designs.