Wisdom ATL · Eyewear brand · Shopify · Atlanta · 2026: A brand with serious collabs, now telling its story online. Easier shopping, plus popups and emails.

Sales so far, ongoing
+10%
Audit to launch
1 month

Design Engineer · Built solo through Range of View Studios

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  • Wisdom red
  • Ink black
  • White
The rebuilt Wisdom ATL homepage with the rotating glasses and the new shop button

01The calls

Wisdom had the story most eyewear brands would kill for, but the site hid it. The landing page and the shop were separate, the grid was cramped, and there was no footer.

  • AKeep the rotating glasses
  • BMerge landing and shop
  • CLet the grid breathe
  • DGive the brand world a home

02The path to shop

Shoppers land on product, not on a menu.

Every extra screen between landing and product is a place to lose someone, especially on a phone. When the shop was its own page, the excitement from a drop or an Instagram tap had to survive a hunt. Now the homepage is the shop.

Before

3 tapsto a product

  1. Landing page
  2. Find the shop
  3. Shop
  4. Product

Dashed = the step that cost shoppers. It no longer exists.

After

1 tapto a product

  1. Home + shop
  2. Product

  • Less hunting

    Product is on the first screen. There is no page to find.

  • Made for phones

    A visitor arriving from social stays on the page they landed on and taps straight into a product.

  • Story in reach

    The brand world is one tap away, so browsing never costs the story.

03Before and after

New Wisdom ATL landing page
Old Wisdom ATL landing page
BeforeAfter
Drag to compare

The shop used to be a separate page you had to go find. Now the homepage is the shop.

04More of the work

  • The new Wisdom ATL product grid, four across
    The grid, opened up to four across
  • Wisdom ATL Story page hero
    The Story page
  • Wisdom ATL collab lineup component
  • Fan photo feed styled like a social timeline
    Fans submit their own photos in the frames
  • The Arcade page, a balloon-pop game for a discount
    The Arcade: pop a balloon, get 15% off
  • The rebuild, in motion
  • Brand films lead the info page
  • Wisdom ATL press page

05What shipped

ParticularsStatus
  1. 01Merged the landing page and the shop into one flow, so excitement turns straight into browsingDone ✓
  2. 02Opened the product grid from 2 across to 4, with paths out into the rest of the siteDone ✓
  3. 03Built a Story page that walks through the brand's collab history in orderDone ✓
  4. 04Made a fan photo feed and the Arcade, a balloon-pop game that gives out the discountDone ✓
  5. 05Added a press page for SEO and backlinks, and rebuilt info, FAQs, and contact in brandDone ✓

Total5 items delivered

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