The Bando — Ayush Basu
Digital Identity for an Anti-Corporate Brand
Role: Creative Director & Developer | Timeline: 2024
Translating a rebellious wing brand's personality into a seamless digital experience that drives 30K+ monthly visitors.
The Challenge
The Bando is an anti-corporate wing brand with a bold, unapologetic personality—but their digital presence didn't match their vibe. They needed a website that felt as rebellious as their food, while handling the technical complexity of online ordering, holiday scheduling, and email confirmations without corporate stiffness.
The Approach
I led the creative direction from concept to launch, building a cohesive digital identity that matched their attitude. Starting with brand foundations—color palettes, typography, custom illustrations—I designed a visual system that felt raw and authentic, not polished or generic. Then I structured a sitemap that prioritized user flow for ordering while maintaining their edgy personality throughout.
Execution
Creative Direction
Developed color palettes, font pairings, and custom illustrations that reinforced their anti-corporate identity
Web Development
Built the site on Wix with custom functionality for online ordering, automated email confirmations, and holiday closure scheduling
Technical Backend
Integrated seamless ordering experience with behind-the-scenes automation to eliminate friction
UX Optimization
Reduced bounce rate from 97% to 67% through intuitive navigation and mobile-first design
Results
30K+ monthly visitors, 31% bounce rate reduction, and a digital presence that finally matches The Bando's rebellious energy. Customers can order wings as effortlessly as the brand serves them.
Skills
- Creative Direction
- Brand Identity
- Web Development (Wix)
- UX Design
- Technical Integration
- Copywriting
